Uber Hires Marketing Firm To Help Decrease Brand AwarenessPosted By Turd Ferguson
Date Tuesday, 23 October 2018, at 12:11 p.m.
SAN FRANCISCO—In an effort to simultaneously improve and diminish public perception of the ride-sharing company, Uber announced the hiring of a top marketing and consulting firm Tuesday to help decrease awareness of their brand. “We’re poised on the cusp of a major IPO, so the last thing we need is our remarkably…
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